Naffles
Helping in the rebranding and developing of a new revolutionary raffling system for NFTs.
Naffles is a new revolutionary system to buy cheap tickets with minimal gas fees and win coveted NFTs. Users create custom no-risk raffles to sell NFTs at prices they want.
Senior UX/UI Designer / Senior Front-end Developer
NOV 2022 – JAN 2023
The Ask was to help in the rebranding efforts to design and re-imagine the UI/UX of what Naffles is and how we could streamline how someone can either create or find an NFT to raffle off.
DESIGN TOOLS
Figma, Photoshop, Illustrator.
Software Languages / Tools
CSS, HTML, JS, React
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Usability testing
Evaluating how users interact with a alpha prototype helped us identify things that might have been missed.
Competitive analysis
Comparing the strengths and weaknesses of the product with those of the competitors helped us identify opportunities for improvement and differentiation.
Design review
Evaluating design with the team helped fine tune the quality and effectiveness of a design solution against established criteria or best practices.
Persona building
Creating fictional representations of target users helped us to empathize with their needs, goals, and preferences to create more effective designs.
Journey mapping
Putting ourselves in the shoes of our users when interacting with a product, helped identify pain points and opportunities for improvement.
Design and development
We decided to design and develop with an agile mindset to get the product into the hands of the user faster.